March 27, 1 pm start.
Web analytics is the process of collecting and analyzing data to reveal visitor traffic and engagement patterns on webpages. These tools and the insights they reveal can be invaluable for diagnosing issues and improving operations of citizen science projects. (Check out the Wikipedia entry on web analytics for a more thorough overview.) But what tools are available, and how does a busy citizen science team make best use of them?
This event will introduce some of the free web analytics tools and how to use them to assess and improve citizen science project operations.
First, we will hear from members of the NASA Office of Communications. They will ground our conversation in a discussion of key performance indicators - both what they are and the metrics you can use to track them. Both ideal cases and realistic scenarios will be addressed. Next, Cliff Johnson from the Zooniverse platform will share the data that Zooniverse can provide to projects hosted there. Finally, we will hear from SciStarter and the tools and dashboards they provide to assist affiliated projects in better understanding patterns of users and use.
As always, we will save time for your questions.
Event speakers will include:
Janel Kasper-Wolfe, Research and Analytics Lead for the NASA Office of Communications
Leslie Linares López, Communication Strategist and Metrics Lead, NASA Office of Communications
Rebecca Walker Benjamin, Communications Strategist, NASA Office of Communications
Cliff Johnson, Co-Director, Science Lead, and NASA Liaison for the Zooniverse Platform, Astronomer at Northwestern University and the Adler Planetarium
Darlene Cavalier, founder of SciStarter and Professor of Practice at the Arizona State University School for the Future of Innovation in Society