March date and speaker TBD

Web analytics is the process of collecting and analyzing data to reveal visitor traffic and engagement patterns on webpages. These tools and the insights they reveal can be invaluable for diagnosing issues and improving operations of citizen science projects. (Check out the Wikipedia entry on web analytics for a more thorough overview.) But what tools are available, and how does a busy citizen science team make best use of them?

This event will introduce some of the free web analytics tools and how to use them to assess and improve citizen science project operations. We will discuss strategies for designing or reorganizing your website to maximize the value of these free tools. We will also address how to respect and protect user privacy.